With well researched data, only then we are able to make informed decisions about opportunities
Having worked in this trade for more than a decade, I am well versed in both camps of
quantitative and qualititative.
On a regular basis, I review analytics data across user
touchpoints, seeking out
insights on behavioral patterns and conversion trends. From time to time, I also set up and run
experiments to prove or refute assumptions.
Some of my featured projects
A cloud-based platform service that provides single sign-on for
authenticating and authorizing users across all Autodesk applications and services.